Custom-Shaped Plastic Cards: Unique Die-Cut Designs for Your Brand

Welcome to Plastic Card ID: Where Custom-Shaped Plastic Cards Change Everything

What if your business card was shaped like a house? Or your loyalty card looked like a miniature version of your logo? At Plastic Card ID, we turn bold ideas into real, holdable, shareable products that people actually keep. We have spent over 25 years helping businesses stand out with custom-shaped plastic cards that leave lasting impressions.

We ship to every corner of the country, so no matter where your business is located, we are ready to serve you. Our team handles everything from design to delivery, making the process smooth and simple. Whether you need 500 cards or 500,000, we scale to meet your needs without sacrificing quality.

Our customers have ranged from local boutiques to national chains, and they all share one thing in common: they wanted something better than ordinary. We delivered. With over 50 million cards sold and more than 100,000 businesses served, our track record speaks louder than any advertisement could.

Why Shape Matters More Than You Think

The shape of a card is the first thing someone notices before they even read a single word. A uniquely shaped card signals creativity, attention to detail, and a brand that takes itself seriously. When your card stands out in a stack, it gets picked up first, remembered longest, and passed along most often.

We have seen businesses increase customer engagement simply by switching from a standard rectangle to a custom shape that mirrors their brand identity. A guitar shop that uses guitar-shaped cards, a bakery that uses cards shaped like cupcakes - these are not gimmicks. They are smart, strategic branding decisions that pay off in real recognition and repeat business.

Our Nationwide Shipping Commitment

No matter where you are in the United States, PCID delivers directly to your door. We have built a fulfillment system that prioritizes speed, accuracy, and care so that your cards arrive in perfect condition every time. We treat every shipment as if it were our own brand on the line.

Our packaging is designed to protect your investment during transit. Cards arrive flat, clean, and ready to use or distribute. We track every order and keep you informed throughout the entire process so you are never left wondering where your cards are.

25 Years of Proven Results

Experience is not just a number - it is a collection of solved problems, refined processes, and deep knowledge that only comes with time. Over 25 years, we have refined every step of our card production process to deliver consistent, high-quality results that businesses depend on year after year.

We have helped startups launch their first loyalty programs and helped established brands refresh their identity with new card designs. Our experience across hundreds of industries means we bring insights to your project that a newer company simply cannot offer. Trust built over decades is the foundation of everything we do.

The Power of Custom-Shaped Plastic Cards for Your Brand

Custom-shaped plastic cards are one of the most creative and cost-effective marketing tools available today. Unlike digital ads that vanish in seconds, a well-designed plastic card stays in a wallet, on a desk, or on a keychain for months or even years. Every time someone sees it, your brand gets a free impression.

We offer an incredible range of custom shapes that can be tailored to fit any brand personality. From rounded corners and contoured edges to fully die-cut shapes that match your logo or mascot, the options are nearly endless. Our design team works with you to bring your vision to life in a format that is both beautiful and functional.

Retailers who switch from paper gift certificates to professional plastic gift cards often see sales jump by up to 100%. That is not a small change - that is a transformation. Custom shapes take that impact even further by turning a simple card into a conversation piece that people show to their friends.

Types of Custom-Shaped Cards We Produce

Our production capabilities cover a wide range of card types and shapes. We work with businesses in retail, hospitality, healthcare, entertainment, and many other fields to create cards that serve both practical and promotional purposes. Here is a look at some of the most popular types we produce:

• Gift cards in custom brand shapes
• Loyalty and rewards cards with unique contours
• Membership cards shaped to reflect organizational identity
• VIP access cards with premium finishes
• Hotel key cards with distinctive designs
• ID badges and credentials with custom layouts
• Promotional postcards and mailer cards
• Casino player cards with secure encoding

Each of these card types can be produced in custom shapes that enhance their purpose and boost their visual appeal. We do not just print cards - we craft tools that help your business grow and your customers feel valued and connected to what you do.

The Business Case for Going Custom

Many business owners wonder if custom shaping is worth the extra investment. The answer, in nearly every case, is a strong yes. Studies show that gift card programs alone can boost sales by 35-50%, and when those cards have a memorable, custom shape, the effect is even stronger because people remember them and come back to use them.

A custom-shaped card signals premium quality. It tells your customer that you care about the details, that you invest in your brand, and that you take their experience seriously. That perception translates directly into trust, and trust translates into loyalty, repeat visits, and referrals that money cannot buy.

Specialty Materials for Every Vision

We do not limit you to standard white PVC plastic. Our material options include clear plastic cards that create a sleek, modern look, as well as luxury metal cards crafted from stainless steel or gold for clients who want to make a truly unforgettable impression. Each material adds a different texture and weight that elevates the feel of the card in your customer's hand.

Choosing the right material is as important as choosing the right shape. A metal card communicates exclusivity and permanence. A clear card feels modern and high-tech. Our team will help you choose the material that best matches your brand message and budget so that every card you hand out does exactly what you need it to do.

Card Printers: Print On Demand at Your Location

Sometimes businesses need the flexibility to print cards in-house, on demand. We supply top-quality card printers that make it easy to produce professional cards right from your own office or facility. Whether you need to print one card at a time or batches of hundreds, we have a printer solution that fits your workflow and budget.

In-house card printing gives you control over timing, personalization, and volume. You can print a new employee ID the moment they are hired, or update a loyalty card instantly without waiting for a bulk order. This flexibility is especially valuable for businesses that operate in fast-moving environments like healthcare, hospitality, or event management.

Popular Card Printer Models We Carry

We carry a carefully selected range of card printers from trusted manufacturers. Each model is chosen for its reliability, print quality, and ease of use. Here are some of the categories we stock:

• Single-sided desktop card printers for low-to-medium volume needs
• Dual-sided printers for cards that need information on both sides
• High-volume printers for large organizations with daily printing needs
• Retransfer printers for superior image quality on specialty card materials
• RFID and smart card encoding printers for access control applications

No matter your volume or application, we can match you with the right printer. Our team is knowledgeable about every model we carry and can walk you through the pros and cons of each option so you make the best investment for your specific situation.

Printer Ribbons and Refill Supplies

A great printer is only as good as the supplies that fuel it. We stock a full range of printer ribbons, cleaning kits, overlaminates, and blank card stock to keep your printer running at peak performance. We ship these supplies nationally so you never have to worry about running out at a critical moment.

Our refill supplies are sourced to match the printers we sell, ensuring compatibility and consistent print quality. Using the right ribbon for your specific printer model protects the print head and extends the life of your machine. Protecting your investment in your printer starts with using supplies designed specifically for it.

Getting Started with In-House Printing

Setting up an in-house card printing station is easier than most people expect. We guide you through every step, from selecting the right printer to installing software and loading your first ribbon. Our support team is available to answer questions and help troubleshoot if you ever run into issues along the way.

To reach us for printer recommendations, supply orders, or technical questions, call us now at 800-835-7919. We are here to make sure your in-house printing operation runs smoothly from day one and continues to deliver professional results for years to come.

Loyalty and Gift Card Programs That Drive Real Revenue

Gift cards and loyalty programs are among the most proven tools in retail and service marketing. When done right, they turn one-time buyers into regulars and regulars into brand advocates. We help businesses of all sizes launch and maintain card programs that generate measurable, lasting revenue growth.

Our gift cards are designed to be beautiful, durable, and functional. A customer who receives one of our custom gift cards experiences your brand before they even walk through your door. That first impression sets the tone for the entire relationship and can be the difference between a one-time transaction and a long-term customer.

Why Plastic Gift Cards Outperform Paper

Paper gift certificates tear, fade, and get lost. Plastic cards are built to last and project professionalism at every touchpoint. Retailers who switch from paper to plastic consistently report significant increases in redemption rates and customer satisfaction. The durability of plastic means your card is more likely to survive long enough to actually be used.

Beyond durability, plastic cards look and feel like a premium product. When a customer receives a beautifully designed plastic gift card, it feels like a real gift - something worth keeping and using. That emotional connection to the card drives higher redemption rates and encourages repeat purchases that paper simply cannot inspire.

Loyalty Cards That Keep Customers Coming Back

A well-designed loyalty card program creates a powerful incentive for customers to return again and again. When people carry your loyalty card in their wallet, they are reminded of your brand every time they open it. That constant visual reminder is a form of free advertising that works around the clock without any ongoing cost to you.

We help you design loyalty cards that are not just functional but genuinely attractive. Customers are more likely to carry - and use - a loyalty card that looks great. Our design options include custom shapes, vibrant full-color printing, and premium finishes that make your loyalty card the one people actually want to have in their wallet every day.

Postcard Mailers with Double the Impact

Our plastic postcard mailers achieve double the response rate of traditional paper mail. When someone pulls a plastic card out of their mailbox, they notice it immediately. It feels different, looks different, and creates a tactile curiosity that drives them to read your message and take action. This is direct marketing that actually works in a world full of paper noise.

We handle the entire mailer production process, from design to printing to mailing. Our complete service means you spend less time managing vendors and more time running your business. Whether you are launching a new promotion or re-engaging lapsed customers, plastic postcard mailers are one of the most powerful tools in your marketing arsenal.

Membership, ID, and Credential Cards for Every Organization

Organizations of every kind rely on us for membership cards, ID badges, and professional credentials. From trade unions to alumni associations, from healthcare networks to corporate campuses, we produce cards that establish identity, build community, and strengthen security. Every card we make carries the weight of the organization it represents.

We understand that identity cards are more than just pieces of plastic. They represent belonging, authority, and trust. When an employee wears an ID badge we produced or a member presents a credential we created, they are carrying proof of who they are and what they stand for. We take that responsibility seriously in every card we print.

ID Badges and Employee Credentials

Employee ID badges serve a dual purpose: they identify team members and they project a professional image to customers, clients, and visitors. A clean, well-designed ID badge tells the world that your organization is organized, professional, and trustworthy. We produce badges in a wide range of formats, including photo ID cards, printed credentials, and encoded access cards.

Our ID badges are produced with high-resolution printing that keeps photos sharp and text crisp for the life of the card. We use durable PVC construction that resists daily wear so your badges stay looking sharp whether they are clipped to a lanyard or swiped through a reader dozens of times a day. Professional identity starts with a professional card.

Alumni and Association Membership Cards

For alumni groups, professional associations, and member organizations, a well-crafted membership card is a point of pride. It reminds members of their connection to a community and gives them something tangible to carry that represents their affiliation. We have produced membership cards for organizations ranging from local civic groups to nationally recognized alumni networks.

We work with organizations to capture the spirit and identity of their community in card form. Whether that means school colors, a historic emblem, or a modern minimalist design, we translate what your organization means into a card that members are proud to carry and display. Membership has real value, and your card should reflect that every single day.

Union Cards and Professional Credentials

Union cards and professional credentials carry significant weight in many industries. They represent years of training, dues paid, and membership in a proud tradition of workers who stand together. We produce these cards with the durability and clarity that their importance demands, ensuring that every card we deliver is one that members can be proud to present.

Our credentials include options for barcodes, magnetic stripes, and other encoding technologies that make them functional as well as symbolic. We produce cards that work with existing access or verification systems, so your members can use their credentials seamlessly in the field. Quality and function go hand in hand in everything we produce for professional organizations.

Security and Access Control Cards with Advanced Technology

Modern access control depends on reliable, secure card technology. We produce a full range of smart cards, RFID cards, and encoded credentials that integrate with today's most advanced security systems. Whether you need hotel key cards, casino player cards, or corporate access badges, we have the technology and experience to deliver exactly what you need.

Security is not an area where you want to cut corners, and we never do. Our access control cards are produced with precision encoding and tested for compatibility with leading card reader systems. We work with your security team to ensure that every card we produce meets your exact specifications before we ship a single unit.

RFID and Contactless Smart Cards

RFID smart cards use contactless technology to enable fast, secure access without physical contact with a reader. We offer cards encoded with technologies including MIFARE DESFire, one of the most trusted platforms in the access control industry. These cards are used in everything from corporate office buildings to healthcare facilities to university campuses around the world.

The convenience of tap-and-go access is increasingly expected by employees, guests, and members. We produce RFID cards that deliver that seamless experience while maintaining the security standards your organization requires. Speed and security are not opposites - our smart cards prove that every single day in facilities across the country.

Hotel Key Cards and Hospitality Access

Hotel key cards need to be reliable, attractive, and aligned with your property's brand. Guests interact with your key card from the moment they check in until the moment they check out, making it one of the most consistently seen brand touchpoints in your entire hospitality experience. We produce hotel key cards that are as beautiful as they are functional.

Our hotel key cards are compatible with leading hospitality lock systems and can be custom printed with your property's branding, logo, and messaging. We also offer key card sleeves and carriers that extend the branding experience and give guests a polished, professional first impression the moment the card is placed in their hand at check-in.

Casino Player Cards and Entertainment Credentials

Casino player cards are high-use items that need to withstand constant handling while maintaining a premium look and feel. We produce player cards that are durable, precisely encoded, and designed to reflect the energy and personality of your gaming floor. A great player card enhances the guest experience and strengthens loyalty to your property.

We understand the specific technical requirements of casino card systems and produce cards that integrate seamlessly with player tracking and rewards platforms. Our encoding accuracy ensures that every card works reliably from its first swipe to its last, protecting your investment in your loyalty infrastructure and keeping your players engaged and coming back for more.

Custom Carriers, Sleeves, and Full-Service Mailing Solutions

A beautiful card deserves a beautiful presentation. We offer custom carriers and sleeves that elevate the moment your customer receives their card from a simple transaction into a branded experience. These accessories complete the package and reinforce the premium quality of the card inside, making the entire delivery feel intentional and special.

Our full-service card affixing and mailing option takes the entire process off your plate. We print your cards, attach them to your custom carriers, and mail them directly to your customers on your behalf. This turnkey solution saves you time, reduces errors, and ensures that every card reaches its recipient in perfect condition.

Custom Card Carriers and Presentation Sleeves

Card carriers are more than just holders - they are branding opportunities. A custom carrier gives you additional space to communicate your message, share instructions, or reinforce your value proposition at the very moment your customer is most engaged. We produce carriers in a variety of sizes and formats to match your card and your communication goals.

Card sleeves add a layer of protection and polish to every card you distribute. Whether you are packaging gift cards for retail display or mailing loyalty cards to new members, a sleeve makes the experience feel complete and considered. Our sleeves are available in custom sizes and can be printed with your branding for a fully cohesive presentation from front to back.

End-to-End Mailing Services

Mailing thousands of cards to customers or members takes time, resources, and attention to detail that many businesses simply do not have in-house. Our end-to-end mailing service handles the entire process so you do not have to. We print, assemble, address, and mail your cards using your customer list, getting them delivered accurately and on schedule every time.

Using our mailing service also ensures consistency. Every card goes out in the same condition, in the same package, with the same presentation. That consistency reinforces your brand and ensures that every recipient has the same positive experience opening their mail and discovering your card. Consistency is the foundation of trust, and we build it into every mailing we handle.

Why One-Stop Shopping Saves You More

Working with multiple vendors for cards, carriers, printing, and mailing introduces complexity, delays, and coordination headaches. By handling everything under one roof, we eliminate those pain points and give you a single point of contact for your entire card program. That simplicity has real value in time saved, errors avoided, and stress reduced for your team.

Our one-stop approach also creates cost efficiencies. When we handle every component of your card program, we can optimize the production process in ways that individual vendors cannot. The result is better pricing, faster turnaround, and a more consistent final product that you can rely on across every run, every season, and every campaign you launch.

Frequently Asked Questions About Our Plastic Card Services

We talk to hundreds of business owners, marketers, and operations managers every week, and certain questions come up again and again. We have gathered the most common ones here to help you understand our process, our capabilities, and what you can expect when you work with us. If you do not see your question answered here, we are always just a phone call away.

Our goal is always to make your experience with us as straightforward and rewarding as possible. The more you know about what we offer and how we work, the better equipped you are to make decisions that serve your business well. Knowledge is power, and we believe in sharing ours freely.

What Quantities Can You Order?

We work with businesses of all sizes, from small local shops ordering a few hundred cards to national brands ordering hundreds of thousands at a time. Our minimum order quantities are designed to be accessible for smaller businesses while our production capacity handles the largest enterprise needs without delay. No order is too small or too large for our team to handle with care and precision.

If you are not sure how many cards to order for your first run, our team can help you estimate based on your customer volume, distribution plan, and budget. We would rather help you order the right amount the first time than have you over- or under-invest. Smart ordering leads to better results, and we help you get there from the very first conversation.

How Long Does Production and Shipping Take?

Production timelines vary depending on the complexity of your card design, the quantity ordered, and the type of card being produced. Standard orders typically have turnaround times that keep your program moving without unnecessary delays. We communicate clearly about timelines when you place your order and keep you updated throughout the process so you always know where things stand.

We ship nationally using carriers that provide reliable, trackable delivery to every part of the United States. Rush options are available for time-sensitive orders when you need cards faster than standard production allows. Whatever your deadline, talk to us and we will do everything in our power to meet it without compromising the quality you expect and deserve.

Can You Match Our Brand Colors and Existing Design?

Absolutely. Brand consistency is critical, and we take color matching and design accuracy very seriously. Our printing process allows us to reproduce your brand colors with precision, and our design team works directly with your existing assets to ensure that your cards look exactly like an extension of your brand rather than an afterthought that only vaguely resembles it.

Whether you have a complete design ready or just a logo and some ideas, we can work with what you have. Our design team is skilled at taking a brand vision and translating it into a card design that captures the right look and feel. We provide proofs for your approval before any cards go to print, so you have full confidence in the final result before production begins.

Case Studies: Real Results from Real Businesses

Numbers and promises are good, but real stories are better. Over 25 years and 100,000 clients, we have witnessed remarkable transformations in businesses that embraced custom plastic card programs. Here are a few illustrative examples that reflect the kinds of results our clients consistently achieve when they invest in professional card solutions.

These stories represent the kinds of outcomes that are possible when a business takes its card program seriously. Your results will depend on your specific program design, distribution, and customer base - but the underlying principle holds true across industries: well-designed plastic cards build real relationships and generate real revenue.

Retail Gift Card Program Transformation

A regional clothing boutique was using paper gift certificates that customers frequently lost or forgot to redeem. After switching to custom-shaped plastic gift cards that mirrored the outline of their logo, the boutique saw a dramatic increase in gift card sales and redemptions within just the first holiday season. Customers began buying multiples as gifts because the cards themselves felt like a premium product worth giving.

The boutique also reported that customers who redeemed gift cards spent significantly more than the card's value on average, which increased total transaction size and introduced new customers to the store. The plastic card program paid for itself many times over in just the first year and became a permanent, profitable part of their business model going forward.

Corporate Access Card Upgrade

A mid-sized technology company was using generic, plain white access badges that employees frequently complained about losing or damaging. By switching to branded, RFID-encoded access cards with their company logo and colors, they improved employee pride, reduced badge replacements, and streamlined their building access process at the same time. One upgrade solved three different problems simultaneously.

The company also added printed employee information and department coding to the cards, which improved identification accuracy in their facilities. The investment in quality custom access cards delivered returns in operational efficiency, security accuracy, and employee morale - outcomes that far exceeded what they initially expected from what they thought was simply a cosmetic upgrade to their badge program.

Loyalty Program Launch for a Salon Chain

A small salon chain with five locations launched a loyalty card program using custom-shaped cards designed to look like a styling comb. The unique shape generated immediate buzz - customers talked about the cards, photographed them, and shared them on social media. Within the first three months, repeat visit frequency increased noticeably across all five locations and new customer referrals rose sharply.

The salon owner credited the card's distinctive shape with creating word-of-mouth marketing that no paid advertisement had ever generated. Customers who had never discussed the salon before were suddenly showing the card to friends and recommending the business organically. A creative card became a marketing engine that cost a fraction of what traditional advertising would have required to achieve the same level of awareness.

Accessories and Supplies to Complete Your Card Program

A complete card program involves more than just the cards themselves. We supply everything you need to implement, maintain, and scale your card program, from the physical accessories that support card distribution to the printer supplies that keep your in-house production running without interruption. We are your one-stop source for everything card-related.

Having the right accessories on hand ensures that every aspect of your card program runs smoothly. Whether you are displaying gift cards in a retail environment, distributing ID badges to new employees, or mailing loyalty cards to your subscriber list, the right accessories make every step easier and more professional. We stock and ship everything you need, nationally.

Card Accessories We Stock

Our accessories inventory is designed to support every type of card program from start to finish. Here is a look at the range of accessories we carry to support your program:

1. Custom card carriers in various sizes and formats
2. Printed card sleeves for gift card and loyalty card packaging
3. Lanyards and badge holders for ID and access cards
4. Card display stands and retail fixtures
5. Card wallets and protective sleeves for high-use cards
6. Keychain card attachments for compact loyalty card formats

These accessories transform a card program from functional to truly professional. When every element of your card presentation is polished and consistent, your customers feel the difference. Small details communicate big messages about how much you value their experience, and we help you get every detail right from the very first card you hand out.

Printer Supplies for Continuous Printing

Running out of printer supplies in the middle of a busy day is more than an inconvenience - it can disrupt operations, delay onboarding, or slow down customer service in ways that have real costs. We stock a comprehensive range of printer ribbons, cleaning kits, blank card stock, and overlaminates so that you can reorder supplies quickly and keep your printer running without interruption.

Our supplies are sourced for compatibility with the printers we carry, which means you can trust that every ribbon and cleaning kit you order from us will work perfectly with your equipment. Using compatible, quality supplies also protects your printer's print head and extends the operational life of your machine, protecting the investment you made when you purchased it. Smart supply management starts with sourcing from the right supplier every single time.

Ready to Order? Here Is How to Get Started with Plastic Card ID

Call PCID now at 800-835-7919 to speak with one of our card specialists and start your order today. We make the process simple, fast, and enjoyable from your very first call to the moment your cards arrive at your door.

Starting a new card program or refreshing an existing one is easier than you might think when you work with a team that has been doing this for over 25 years. We guide you through every decision - card type, shape, material, design, quantity, and accessories - so that you end up with exactly the right solution for your business and your budget. There are no confusing processes here, just clear guidance and great results.

Whether you are a first-time customer with questions or a long-time partner placing a reorder, we treat every interaction with the same level of care and attention. Our team is knowledgeable, friendly, and genuinely invested in your success. We do not just want to sell you cards - we want to help your business grow through every card we produce for you.

What to Expect on Your First Call

When you call us for the first time, you will be greeted by a real card specialist who listens before they talk. We want to understand your business, your goals, your customer base, and your timeline before we make any recommendations. That listening-first approach is how we consistently deliver solutions that actually work rather than generic products that miss the mark.

During your first call, we will ask about the type of card program you need, your approximate quantity, your design vision, and your budget range. We will then walk you through options that match your needs and explain the differences in plain, simple language. There is no pressure and no jargon - just an honest conversation designed to point you toward the best solution for your specific situation.

Design, Proof, and Approve Your Cards

Once you have made your selections, our design team gets to work creating a proof of your card that you can review and approve before anything goes to print. This step is critical because it ensures that the final product matches your vision exactly. We encourage you to review every detail carefully - colors, text, alignment, and shape - so that there are no surprises when your order arrives.

We welcome revisions during the proof stage because getting the design right is the most important step in the entire process. A card that is slightly off-brand or has a small error is not acceptable to us, and it should not be acceptable to you either. We keep the proof process moving quickly so you do not experience unnecessary delays, but we never rush past accuracy to do it.

Reordering Is Fast and Simple

Once we have your design on file, reordering is incredibly simple. A single call or message is all it takes to place a repeat order using your existing design. We store your specifications and artwork so you never have to start from scratch, even if months or years pass between orders. This makes maintaining a consistent card program effortless over the long term.

Many of our clients have been reordering from us for years, decade after decade, because we make it that easy. Long-term relationships are the heart of what we do, and we build those relationships by making every interaction - from the first order to the hundredth - as smooth and satisfying as possible. Your trust is something we earn and protect with every single order we fulfill on your behalf.

Partner with Plastic Card ID for Cards That Work as Hard as You Do

Every card we produce is a reflection of the businesses and organizations that trust us to represent them. We do not take that responsibility lightly. From the first design conversation to the moment your cards reach your customers, we are fully committed to delivering work that you are proud to put your name on and your customers are excited to carry.

Custom-shaped plastic cards are more than a product - they are a statement. They say that your brand values quality, creativity, and connection. They tell your customers that you have invested in their experience and that you take your business seriously. That message, delivered in the palm of someone's hand, is one of the most powerful marketing tools available to any business today.

We have spent over 25 years building a company that businesses trust, and we intend to spend the next 25 years earning that trust with every card we print, every order we ship, and every relationship we build. When you work with us, you are not just buying cards - you are gaining a partner who cares about your success as much as you do.

Call Plastic Card ID today at 800-835-7919 and let us help you create custom-shaped plastic cards, loyalty programs, ID solutions, or card printer setups that truly work for your business. We are ready when you are - and we cannot wait to get started.